1. Who we are
This Privacy Policy explains how Premier Color and Wheels LLC, operating as Premier Wheel Repair + Powder Coating ("we," "us" or "our"), collects, uses and protects information when you visit premiercolorandwheels.com (the "Website"), contact us, or use our services. Our shop is located at 800 W Hefner Rd, Oklahoma City, OK 73114. Before September 2026 we operated as Premier Color and Wheels from West Edmond Road in Edmond, Oklahoma.
By using the Website or contacting us, you agree to the practices described in this policy. If you do not agree, please do not use the Website or submit your information to us.
2. Information we collect
Information you give us
When you fill out a form, call, text, email or visit the shop, you may provide:
- Your name
- Phone number
- Email address
- Mailing or billing address
- Details about your vehicle, such as year, make, model and wheel size
- Photos of your vehicle, wheels, calipers or paint
- Messages describing the work you want done
- Payment information when you pay for services
Information collected automatically
When you browse the Website, some information is collected automatically by our website platform and analytics tools, including:
- IP address and approximate location based on it
- Browser type, device type and operating system
- Pages you visit, how long you stay and how you navigate
- The website or search that referred you to us
- Information stored in cookies and similar technologies
Information from other sources
If you leave a public review of our business, for example on Google, we can see the information you chose to make public with that review.
3. How we use your information
We use the information we collect to:
- Respond to your questions and estimate requests
- Schedule, perform and follow up on work on your vehicle
- Process payments and keep records of completed work
- Send service-related messages, such as estimate replies, scheduling and pickup notices
- Send marketing messages, only where you have agreed to receive them
- Understand how visitors use the Website so we can improve it
- Protect the Website and our business against fraud, spam and misuse
- Meet our legal, tax and accounting obligations
4. Text messages (SMS)
When you provide your phone number through a form on our Website and check the consent box, you agree to receive text messages from Premier Color and Wheels LLC at that number. There are two separate consents on our forms:
- Informational and transactional messages related to your request, such as replies to your inquiry, estimates, scheduling and pickup updates.
- Marketing and promotional messages, which you can choose separately. Consent to marketing messages is not a condition of any purchase.
Message frequency varies. Message and data rates may apply. You can reply STOP at any time to stop receiving texts, and HELP for help. After you reply STOP, we will send one message confirming that you have been unsubscribed.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties, except service providers that deliver our messages on our behalf.
5. Email
If you email us or give us your email address, we use it to reply to you and to send messages about your service. If we send marketing emails, each one will include a way to unsubscribe, and you can also ask us directly to stop.
6. Cookies and similar technologies
Cookies are small files stored by your browser. We and the services we use rely on cookies and similar technologies to make the Website work, remember preferences, measure traffic and understand how pages are used. The Website currently uses or loads services from:
- Google Analytics, to measure visits and how pages are used
- Microsoft Clarity, to understand how visitors interact with pages, for example where they click and scroll
- HighLevel (LeadConnector), which hosts the Website and our contact forms and review widget
- Google Maps, to display our location
- YouTube, for embedded videos, which load only when you choose to play them
- Google Fonts, to display text on the Website
These providers may collect information under their own privacy policies. You can block or delete cookies through your browser settings, and Google offers a browser add-on to opt out of Google Analytics. Blocking some cookies may affect how parts of the Website work.
8. How long we keep information
We keep personal information for as long as we need it to provide our services, keep records of work performed, answer questions about past work, and meet legal, tax and accounting requirements. When we no longer need it, we delete it or keep it in a form that no longer identifies you.
9. How we protect information
We use reasonable administrative and technical measures to protect your information, and the Website is served over a secure HTTPS connection. No method of storing or sending information over the internet is completely secure, so we cannot guarantee absolute security. Please do not send sensitive information, such as full card numbers, through our forms or by email.
10. Your choices and rights
Depending on where you live, you may have rights over your personal information. Whether or not those laws apply to you, you can ask us to:
- Access the personal information we hold about you
- Correct information that is inaccurate
- Delete your information, subject to records we must keep by law
- Stop marketing by replying STOP to texts, unsubscribing from emails or contacting us
To make a request, contact us using the details in section 14. We may need to confirm your identity before acting on a request.
11. Links and third-party services
The Website links to other websites and services, such as our social media pages, Google Maps and Google reviews. We are not responsible for their content or privacy practices. Please review their privacy policies before sharing information with them.
12. Children's privacy
Our Website and services are not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it.
13. Changes to this policy
We may update this Privacy Policy from time to time, for example when our services, tools or legal requirements change. The updated version will be posted on this page with a new effective date. We encourage you to review this page periodically.
14. Contact us
If you have questions about this Privacy Policy or want to make a privacy request, contact us:
- BusinessPremier Color and Wheels LLC, operating as Premier Wheel Repair + Powder Coating
- Address800 W Hefner Rd, Oklahoma City, OK 73114
- Phone(405) 313-9686
- Email[email protected]
You can also read our Terms and Conditions.